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The Driving Principle of this Selling Style
The only sustainable differentiator is design. The three principles of good solar design are:

1) Energy Efficiency First.
Our spreadsheet template calculates the savings obtained from the major energy wasters before calculating the PV system size. The network you develop in this program will give you the opportunity to implement those savings while increasing your net profit.

2) Lifestyle Enhancement Only.
Good, energy efficient products should not impose upon your customers life by making them tolerate less comfort or take on more maintenance. Good design considers the impact on lifestyle and understands that only improvements in comfort are sustainable.

3) Design and Represent Responsibly.
The importance of product knowledge and quality of character cannot be overstated in solar. Customers rely on you to know and tell the truth about what your equipment will do. Your connection with other contractors will be you primary source of this information.