ALLIED BUILDING PRODUCTS CORP.
1244 NORTH LEMOKN STREET e ANAHEIM * CAUFORNIA 92903
PHONE (714)449-2350 * PAX(714)"9.2355
Wednesday, May 27,1998
From: Guy Faust
Allied Bldg. Materials
1244 N. Lemon
Anaheim. CA
Dear Fellow Allied Manager:
I would like to tell you about a successful promotion we sponsored this spring. We held a series of conferences. in various Southern California locations. for our dealers featuring speakers on: High Ticket Selling. Lead Generation and Financing. During the same day we had the local factory representatives set up exhibit-. in an adjoining room to display and answer questions about their produm
This program worked to build Wes and promote dealer loyalty. Although this segment of the business is off due to the El Nifio rains. our dealers were very receptive to the program, based on their fe'edback
We used Hal Slater. author of First Call Closing. as our speaker on High Ticket Selling and are quite pleased with the choice. He is both entertaining and knowledgeable and we would encourage you to make use of his services. too. His program is unique in its insight into the psychology of home improvement buyers and his decades of experience selling *over the kitchen tablee really sitows.
Sincerely.